Amplify

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"Once it was the mining of ore and gold that generated wealth. Tomorrow it is going to be the mining of minds." Leif Edvinsson, World's 1st CKO If business guru Tom Peters is correct in saying that the currency of the 21st Century is knowledge, then any business with an eye on the future needs its staff to invest that currency. In turn, that means every business needs to make its own investment in creating the kind of culture and environment in which knowledge is nurtured, expanded and celebrated. Create the kind of workplace in which your knowledge workers invest their knowledge in your business. When technology can be harnessed to support learning communities of practice, and when community members--your staff--excel through well designed work-flows that generate authentic and reliable records, you have a recipe for success. People, combined with information, are fundamental.