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Social networking

Tweets Are Discoverable

Are you a networker who is a Twitter fan? Do you find it snappy and informative, cute or irritating?

It's not a yes or no equation as suggested in this YouTube selection. It's how you manage the challenge with a social networking strategy. Don't be twitterpated!

The zeal with which social networking applications (from Twitter to Facebook and beyond) are taken up by business can have surprising consequences. Even some law firms have jumped on the bandwagon, using Twitter to share knowledge with clients and prospects. But, advantages in one context may translate into risk for another. The greatest risk in social networking applications may come from not knowing if or by whom they are being used--or why.

New Zealand Grapples with Reality

In some jurisdictions, cultural norms maintain the separation of public (workplace) and private worlds. However, the degree of separation may be a factor of generational preference and technology. New Zealand's approach can add value across regions--but is it enough?
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